Making the embedded industry interesting for young and talented people
Inspiring young talent for embedded systems
You studied electrical engineering in a dual study program and are now responsible, among other things, for innovation management at DH electronics. What excites you about the embedded industry?
Magdalena Daxenberger: I'm particularly excited about the wide range of applications for embedded systems and the enormous potential in terms of sustainability. Whether this be in traditional mechanical and plant engineering, building and industrial automation, or in eMobility and healthcare: with the help of smart embedded solutions, energy can be saved in many areas and completely new possibilities start to open up, such as electromobility.
In addition, the embedded industry is very fast-moving with new technologies, products and services constantly coming onto the market. As an innovation manager, I find it challenging and exciting at the same time to identify and adopt new trends early on.
What do you think is needed to get young people interested in the embedded industry? There are many other industries out there that are also competing for the best students and trainees.
Daxenberger: In the STEM subjects (science, technology, engineering and mathematics) we in Germany still have some catching-up to do, which has various structural and social reasons. I think that the embedded sector still lacks visibility and role models. Occupational descriptions are often difficult for young people to grasp.
In the first instance it could help to present the everyday working life of embedded developers, product managers, project managers, etc. in a way that young people can relate to. Even during school, but also in parallel to training and other studies, I think internships in companies are very helpful in order to introduce young professionals to jobs in the embedded industry at an early stage.
In addition, we should not forget that it is not essential to study electrical engineering or computer science to start a career in the embedded industry. Talented people with an interest in technology are also in demand in the areas of data science, marketing, innovation and HR. No matter what the industry, it is important for employers to recognize and respond to the wishes and needs of young people. Today, many value an employer with a commitment to sustainability and diversity, a clear vision, and with a flexible working hours model.
Start-up founder
This is where your start-up InnovateTheAlps by Alpioneers comes into play. Can you tell us a bit more about this hackathon and the idea behind it?
Daxenberger: Generation Z in particular is very concerned about social, ecological and economic sustainability, and they expect their employers to do the same. With InnovateTheAlps by Alpioneers, I organize events that bring students and young professionals together with companies from the Alpine region who are working for greater sustainability.
At the hackathon, diverse teams spend a whole weekend developing solutions for corporate sustainability challenges and present them at a pitch competition. In this way, participants can apply their theoretical knowledge in a meaningful way, connect with others, get to know companies and their fields of activity, and at the same time make contacts for potential career entry. A win-win situation for all involved.
What experiences have you had as a start-up founder? Can you share a few tips with us?
Daxenberger: InnovateTheAlps was born out of my passion for entrepreneurship, innovation as well as the Alpine region. I want to make a difference for more sustainability and give more visibility to companies that are already commited to making a positiv impact with regard to sustainability. As an innovation manager, I am well aware of the importance of diverse teams for creativity and innovation and therefore invite students to come together with companies from many different industries. This sets the scene for creative ideas, lots of discussions and an immensely inspiring atmosphere.
Basically, I would advise everyone to look for a subject that is close to his or her heart and that you are really passionate about, according to the motto "Start with why". Then I would recommend that you just get going, gaining experience and, if necessary, making mistakes and thus always developing the business idea further.
The choice of co-founders and cooperation partners should also be carefully considered.
Finally, I would like to encourage everyone who is thinking about starting a business to simply give it a try. Every idea that is actually implemented and doesn't remain just an idea can make our world a little bit better. Moreover, the learning curve of a start-up is very steep and you quickly learn a lot for life.