Tips and tricks for social media

Find out more about the ideas for promoting your trade fair participation on your social media channels.

LinkedIn and Instagram - this is how it works!

1) Create an account and follow the official embedded world channels on LinkedIn and Instagram. That way you will not miss any news!

2) Share or retweet our content on your channel(s) and/or comment on it.

3) Post news about your trade fair participation on your channels and/or your company’s channels regularly! Further down, you will find a few trade fair-storytelling-ideas for your posts.

4) Whenever you post something about embedded world, please tag our official page in your post! This will show us when you communicate something about embedded world and we can react to it.

5) Please always use our official hashtag in your posts #ew26 and/or #embeddedworld.

6) Use our social media assets to draw attention to your trade fair participation.

7) You are welcome to download our (analogue) sample letter to use text modules from it in your social media posts (e.g. when you post your visitor codes and invite customers).

8) Another tip: Mention your company‘s social media accounts in your exhibitor entry on our website.

We look forward to many exciting contributions and insights into your trade fair preparations!

Your social media assets

Downloads for embedded world

Logos, banners and more: Use our download service to promote your trade fair participation or reporting.

Assets and media for download

A few content ideas for your posts:

Save-the-date post for embedded world 2026
Name your personal visitor codes and invite your customers
Name your stand and hall number
Introduce staff (text/video clip) who will be on site
Make appointments on site + online
Announce what your customers can expect at embedded world 2026 (text, photos, videos, …)
Post a video clip with a personal invitation from the Managing Director/Marketing Director/etc.

Post behind-the-scenes content from your trade fair preparations (meetings, stand construction, preparation of documents, ...)
Post behind-the-scenes content from the journey to Nuremberg, during set up, ...

Post impressions during the exhibition

Thank all participants
Post impressions and summaries from embedded world
Share statements from staff, clients, partners, …

All important to-dos and deadlines at a glance

list

Things to be done

Here you will find all the to-dos and important information for the management, organization and promotion of your trade fair participation, including all deadlines.

Keep an eye on all important information