Control, traceability and transparency in dealing with artificial intelligence
Standards for data use and analysis by AI
Precisely because the potential of AI appears to be limitless, we need to consider how it will impact our society and address issues around morality and risk in this context. Only when companies fully understand the AI they are using and the decisions they are making can they maintain control over their algorithms.It is essential, therefore, that companies harnessing AI make its use as open and understandable for stakeholders. This helps reduce fears and prejudices about the use of algorithms and analytics based on data. If you want to retain the trust of both your customers and your employees, you should first create general acceptance for these systems.
To this end, it makes sense to involve all decisive departments in this process, as AI has potential benefits for many activities from sales to marketing, employee enagement and customer service.
The legal department can create standards and check internal regulations on data use and analysis for compatibility with government guidelines and laws.
A key role is played by the HR department as an intermediary between management and employees. It can review appraisal processes and training proposals and should be consulted on the basis on which personnel decisions are made.
Finally, sales can leverage the value of AI to create a competitive product offering. To do so, it should be trained to understand what opportunities and challenges arise from the use of AI in sales and marketing.
