G# (G Fence) is a platform that allows you to make safe decisions on the increase of performances of your sales location through understanding customers’ needs and a detailed analysis of trends, together with retaining visitors in the house, interest areas and sites of interest. It will allow you to quickly adjust to the customers’ needs through interaction with them, while encouraging us to create targeted marketing campaigns with guaranteed success.
Thanks to the cooperation with the manufacturer of the wireless components, G# consists of hardware and software components: Wi-Fi Access Points, Mobility Controller, Analytics and Location Engine (ALE) i Saga Location services, analytical module, front-end.
Each object with an installed Access Points has a controller that unites them. Gathered signals from the Access Point based on the scheme, ALE (location service) converts into a specific appearance of the device at the location. SLocation, transactional-analytical solution in real-time, is processing data received from the ALE and migrates them into the analytical base. Based on these data, complex reports are generated in real time based on a set of predefined filters.
In addition to the hardware infrastructure for WIFI, you get the opportunity to determine how long the buyer has stayed in the house, where they stopped and how often they visit it. When these data are compared to real sales, you can directly measure the commercial impact of your marketing campaigns with the real-selling in the facility. Through positional data, you will find out how customers move around the facility, where they stop and how much that can help in the positioning of certain items. You will receive precise analysis and reports on the movement and stopping points in your interest areas.
If you manage to win your visitors over to using your Wi-Fi for Internet access in the facility, you will get huge marketing opportunities. By using location tracking, you can create profile of customers’ interests on the basis of the stopping points in the facility, which you can use during the current visit or future visits of the consumers to your facilities in the form of promotion through web banners (captive portal) or existing DMS (Digital Signage System), through email promotions, social networks to keep their awareness and thus encourage their future visits, which inevitably builds customer loyalty.
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G# (G Fence) is assigned to following product groups:
- System and Application Software (425)
- Services (602)