Point of Interest, Indoor Navigation, Asset and Item Tracking, Space Utilization

The broadcast topology available on Bluetooth LE enables one-to-many (1:m) device communications, is optimized for localized information sharing, and is ideally suited for enabling beacon-based location services found in the Smart Building, Smart Industry, Smart Home, and Smart City markets.

Location Services Use Cases

Point of Interest Information
Retailers adopted point-of-interest (PoI) beacons early, but Smart Cities are now discovering many ways PoI beacons can improve the quality of life for citizens and enhance the visitor experience. For example, PoI beacons are being broadly deployed within museums as well as along city walking tours.

Indoor Navigation
Bluetooth beacon-based indoor navigation and way finding solutions have quickly become the standard way to overcome the indoor coverage challenges of GPS-based approaches. Bluetooth based solutions are now commonly found with major venues including airports, train stations, as well as stadiums around the world.

Asset and Item Tracking
Bluetooth beacons power the rapidly growing asset tracking and item finding markets. Inexpensive item-tracking solutions help you to locate almost any possession. And large scale Bluetooth asset tracking solutions are being used by hospitals to track patients and expensive mobile equipment.

Space Utilization
Bluetooth beacon solution are being deployed within office buildings, airports, exhibition centers, and even on city streets around the world to enable building owners and city planners to better understand how locations are being utilized. Bluetooth based space utilization systems can dramatically increase productivity, lower costs, and improve the lives of employees and citizens.