Rutronik Elektronische Bauelemente GmbH is third largest distributor in Europe (Europartners Distribution Report 2014) and the number eleven worldwide (Global Purchasing, May 2015). The broadline distributor offers semiconductors, passive and electromechanical components in addition to boards, storage, displays & wireless products. The company's primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries. The company bundles all products and services for specific embedded applications from the product areas of boards, storage, displays, wireless and peripherals under RUTRONIKEMBEDDED.RUTRONIK SMART brings together sensors, wireless components, micro-controllers, power management and safety solutions for devices within the Internet of Things (IoT). Expert technical support for product development and design-in, individual logistics and supply chain management solutions as well as comprehensive services complete its customer-oriented, forward-looking range of services. The company, established by Helmut Rudel in Ispringen/Germany in 1973, employs more than 1,400 staff worldwide and achieved Group sales of EUR740 million in the 2014 fiscal year.