Altia Europe GmbH

Lars Anderson

/ Altia Europe GmbH

Lars Anderson leads the product planning effort at Altia. Including market research, customer feedback, competitive positioning, pricing/packaging and ownership of the go-to-market plan. His goal is to track industry trends with leading customers and help deliver the worlds best GUI development tools available. Lars started his career at Hewlett Packard designing in-circuit emulators for the early Intel processor architectures. He then moved to Europe and transitioned into Hewlett Packard's high-end graphics workstations. After moving into marketing and management, Lars became MD for Mentor Graphics automotive-focused group. His areas of focus included automotive embedded software including RTOS, network protocol stacks and design tools. He also has embedded OS experience from his time at Canonical and Wind River, where we led Strategic Marketing for automotive. Lars earned his B.S in Electrical Engineering from Michigan Technological University with a focus on embedded computing.